
BRANDING
WORKBOOK
Think of any number of the major products on the market and you’ll instantly think of their brand- that’s because having a strong brand with the marketing to match sets you apart from your competitors. If you’re a freelancer, solo entrepreneur or small business, building a brand can seem like a daunting task- where do you even start?
That’s where the Branding Workbook comes to your rescue. This 35 page workbook guides you step-by-step through the process of building your brand identity, brand visuals, and target audience. As a bonus it also includes a guide on content marketing so that you can build an online presence that your customers/clients can connect to.
WHY BRANDING MATTERS

build brand trust
Having a consistent, well-rounded brand shows that you’re reliable and worth investing in, which in turn increases consumer trust. This means easier and quicker conversion from potential client/customer to buyer.
improved Consumer loyalty
By giving your audience a consistent, positive experience every time they interact with your brand ensures they stay loyal to your brand and are more likely to promote it to their friends and family.
brand recognition
When the online market is crowded having a brand that potential clients/consumers can instantly differentiate from competitors is essential. it means they’re more likely to go with who they know, and that would be your brand.
Increased sales
Having consistent, quality branding that clearly shows consumers who you are and what you offer creates a brand that consumers can trust and whose products they’ll desire. This directly links to increased brand awareness and sales for you.
Build YOUR BRAND
brand identity • benefits & features • analysing your competition • ideal client • pain points • brand colours • typography • brand visuals • content marketing • content pillars • content scheduling • content ideas

Get Your BRANDING WORKBOOK
Order your digital copy of the Branding Workbook for only R199. Simply email info@bronwynkatzkephotography.co.za and pay your invoice via EFT to get your copy straight to your email inbox.
FAQ
Is this a physical book?
It can be when you print it- what you receive is a digital copy in full colour plus a printer friendly option to cut down on ink usage..
Can I share this with my friends?
While you’re more than welcome to send them a link to where you purchased your copy, you are legally not allowed to give your friends digital or print copies.
How do I purchase a copy?
You can simply send an email or WhatsApp message via the buttons below. I’ll then send you an invoice with banking details, and once your payment has been received, you’ll be emailed your copy.